凯悦天地启动全新品牌活动 呼唤旅行中的深层连接

上海2024年1月10日 /美通社/ -- 凯悦酒店集团宣布启动全新品牌活动，发布基于焕新的凯悦天地忠诚顾客计划的全新凯悦天地品牌宣传片，鼓励宾客重新发现生活中有意义的连接，重新建立与自我、亲友以及世界更深层次的互动。凯悦天地的全新会籍礼遇也将为会员提供更具意义的奖励，带领宾客感受旅行的变革力量。

过去一年中，随着全球旅游市场的逐渐复苏，各种隔阂与障碍日渐消弭。国内市场的逐步回暖，以及重大节假日期间的出游热潮，无疑展现出人们对旅游出行的高涨热情。与此同时，越来越多的旅行者对探索生活的渴望日益增加，希望通过深度旅行重建有意义的连接，获得身心的慰藉。

作为酒店行业的先锋，凯悦酒店集团关注每一位宾客与员工的福祉，致力于在奢华、生活方式和休闲领域为宾客提供卓越服务，并为他们创造有益身心健康的体验。正如人们重新开始遇见多姿多彩的生活，遇见形形色色的人，凯悦希望宾客能在此遇见真实的自我，找寻生活的真谛。由此，凯悦酒店集团开启了全新升级的凯悦天地忠诚顾客计划大中华区品牌宣传活动。活动旨在为宾客打造一个与自我、亲友乃至世界重建连接的契机，让人们在其中获得难忘的旅行体验。

凯悦酒店集团大中华区商务副总裁黄勤辉表示："此次品牌宣传活动是对于集团专注于奢华、生活方式、休闲、忠诚顾客计划及身心灵健康几大领域战略的巧妙延申。我们将在中国市场开展形式多样的系列活动，包括全新品牌宣传片及独家线下唱享会等。此次升级不仅为广大消费者带来了更具吸引力的凯悦天地会员礼遇，也深刻体现了凯悦品牌的理念。同时，我们也希望能够为包括业主和客户在内的所有相关方创造更多价值。"

全新品牌宣传片上线，传达旅行重塑深层连接的愿景

此次发布的全新品牌宣传片聚焦于一对关系疏离的父子。短片讲述了他们通过旅行打开心结、重新找寻到彼此之间的情感纽带，最终重建连接的故事。这不仅是一次旅行的记录，更是一次心灵的寻觅。凯悦希望以这对父子的故事为切入点，引导观众敞开心扉，回忆过往生活中逐渐疏远、淡忘或曾有隔阂的关系，鼓励人们通过旅行体悟别处生活，让生活重逢心中自在，并传达希望旅行者在旅行中建立和加深与自我、与亲友、与世界的连接的愿景。

凯悦天地全新品牌宣传片下载连接

与腾讯音乐娱乐强强联手，打造唱享会重建彼此连接

凯悦酒店集团秉承"我们关爱每一个人，让他们尽善尽美显真我"的信念，通过酒店体验让宾客感受到关爱。而腾讯音乐娱乐集团作为中国在线音乐服务的开拓者，其品牌价值主张强调音乐与人的连接，通过"一站式"的音乐娱乐平台，让用户可以享受多元的音乐服务——音乐不止于听，还可以演唱并将作品分享给朋友。

音乐与旅行一样，不分国界，跨越文化，都能帮助人们实现更好的连接。这与凯悦的信念不谋而合。音乐是一种超越言语的情感表达，人们在共享美妙旋律之时，能够感受彼此的共鸣。音乐也能为人们搭建起沟通的平台，唤起相互的关心与理解，让彼此关系更加牢固。因此，凯悦与腾讯音乐娱乐将共同呈现系列音乐唱享会，希望通过音乐跨越不同文化背景，寻找深入人心的情感共鸣，重建彼此的连接。

本次凯悦与腾讯音乐携手合作，将邀请新生代独立唱作人，在全国不同的凯悦旗下酒店举办一系列音乐唱享会。他们的音乐作品寄托着浪漫与理想主义，将音乐与其他艺术语言融合，构造立体、梦幻又通感的世界；也常常透彻剖析人们的精神世界，引领听众更坦荡地直面内心，建立和心的连接。

首场唱享会将于2024年1月26日在厦门安达仕酒店举行，届时音乐人陈婧霏将利用她奇妙的音乐世界来唤起来宾内心对生活的热情。此次系列唱享会面向凯悦天地最核心的忠诚客户，基于凯悦旗下酒店专属而奢华的线下空间，以契合凯悦品牌艺术人文气质的Live音乐为载体，为凯悦天地会员打造独一无二的非凡体验。活动将以音乐和畅聊的形式进行，通过音乐的力量深度探寻与自我的连接、与亲友的纽带、以及与世界的联系。

此次品牌活动鼓励宾客在凯悦天地中自由探索更多丰富的体验，通过奢华、生活方式或休闲舒心的旅行，获得身心的治愈。焕新升级的凯悦天地也将为宾客提供更多进阶奖励，会员可通过获享积分兑换未来住宿，或选择套房升级以提升住宿体验，还可以兑享丰富的活动体验。此外，会员还有机会与亲友分享礼遇，在享受酒店优质体验的同时加深彼此间的连接。

"凯悦"一词在文中泛指凯悦酒店集团及一间或多间附属公司。

关于腾讯音乐娱乐集团

腾讯音乐娱乐集团（简称"腾讯音乐娱乐"）是中国在线音乐娱乐服务开拓者，提供在线音乐和以音乐为核心的社交娱乐两大服务。腾讯音乐娱乐在中国有着广泛的用户基础，拥有目前国内市场知名的四大移动音乐产品：QQ音乐、酷狗音乐、酷我音乐和全民K歌。腾讯音乐娱乐为用户提供多元化的音乐社交娱乐产品，打造"发现、听、唱、看、演出、社交"在内的全场景音乐体验，让用户能参与到音乐的创作、欣赏、分享和互动中。通过"一站式"的音乐娱乐平台，用户可以在多场景间无缝切换并享受多元的音乐服务——音乐不止于听，还可以演唱并将作品分享给朋友，或者切换到直播，观看知名主播演唱心仪的音乐作品。腾讯音乐娱乐将一直致力于用科技创造音乐无限可能，让更多的用户能够参与到音乐的创作、欣赏、分享和互动中。

关于凯悦天地

凯悦天地是凯悦旗下屡获殊荣的忠诚顾客计划，在全球范围内覆盖多个系列酒店：永恒经典系列，包括柏悦酒店（Park Hyatt）、君悦酒店（Grand Hyatt）、凯悦酒店（Hyatt Regency）、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店（Hyatt Place）、凯悦嘉寓酒店（Hyatt House）以及逸扉（UrCove）；创意无限系列，包括Miraval、阿丽拉（Alila）、安达仕酒店（Andaz）、桐森酒店（Thompson Hotels）、Dream Hotels、凯悦尚萃酒店（Hyatt Centric）以及凯悦嘉荟（Caption by Hyatt）；独立品牌系列，包括凯悦臻选（The Unbound Collection by Hyatt）、凯悦悠选（Destination by Hyatt）和凯悦尚选（JdV by Hyatt）；以及畅享度假系列，包括the Impression by Secrets、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。通过凯悦官方渠道直接预订的会员可享受个性化的服务及独家礼遇，包括尊荣宾客服务、客房升级、丰富多样的康体体验、电子门卡和会员专享优惠。凯悦天地为全球超过4000万会员提供包括酒店房晚、餐饮与水疗服务，以及FIND平台健康体验项目；除此之外，会员还可享受凯悦忠诚旅客计划战略联盟合作伙伴包括与美国航空（AAdvantage）、全球奢华精品酒店（SLH）以及Lindblad Expeditions提供的特殊礼遇。旅客可以通过凯悦官网免费加入凯悦天地，或下载苹果版和安卓版凯悦天地应用程序了解更多信息。

关于凯悦酒店集团

凯悦酒店集团总部位于美国芝加哥，是全球著名的酒店集团。凯悦的信念是"关爱每一个人，让他们尽善尽美显真我"。截至2023年9月30日，凯悦在全球六大洲超过76个国家和地区拥有1,300余间酒店和一价全包酒店及度假村。凯悦旗下拥有四大酒店系列：永恒经典系列，包括柏悦酒店（Park Hyatt）、君悦酒店（Grand Hyatt）、凯悦酒店（Hyatt Regency）、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店（Hyatt Place）、凯悦嘉寓酒店（Hyatt House）、Hyatt Studios和逸扉（UrCove）；创意无限系列，包括Miraval、阿丽拉（Alila）、安达仕酒店（Andaz）、桐森酒店（Thompson Hotels）、Dream Hotels、凯悦尚萃酒店（Hyatt Centric）和凯悦嘉荟酒店（Caption by Hyatt）；独立品牌系列，包括凯悦臻选（The Unbound Collection by Hyatt）、凯悦悠选（Destination by Hyatt）和凯悦尚选（JdV by Hyatt）；以及畅享度假系列，包括Impression by Secrets、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。此外，凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、全球性旅游平台Mr & Mrs Smith、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和技术服务公司Trisept Solutions。如需更多信息，请访问www.hyatt.com。

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; the pace and consistency of recovery following the COVID-19 pandemic and the long-term effects of the pandemic, additional resurgence, or COVID-19 variants, including with respect to global and regional economic activity, travel limitations or bans, the demand for travel, transient and group business, and levels of consumer confidence; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants or other pandemics, epidemics or other health crises; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations, including with respect to our acquisition of Apple Leisure Group and Dream Hotel Group and the successful integration of each business; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations;; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

消息来源：凯悦酒店集团